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Mellome

Engineered By
DROPSHIP HUBS Architect
Project Timeline
6-Week Build
Project Status
Active & Optimized
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The Brief

Mellome is a modern lifestyle and holistic wellness brand that required a complete digital storefront transformation. The goal was to build a serene, high-performing digital experience that simplifies product discovery for stress-relief and sleep solutions, expands organic reach through SEO, and establishes category leadership across AI search platforms via Generative Engine Optimization (GEO).

  • Shopify Plus
  • React.js
  • Klaviyo
  • ERP & Subscriptions Sync
+205%Revenue Lift
-46%Bounce Rate
+61%AI Search Footprint
1.6sPage Load Speed

01

The Challenge

Overcoming Catalog Confusion & Digital Search Invisibility

  • High Drop-Offs in Multi-Product Bundles

    Customers faced choice overload when trying to build personalized wellness routines, leading to a high 59% cart abandonment rate on unoptimized product pages.

  • Underperforming Technical SEO Structure

    Duplicate SKU variants, thin product descriptions, and poor category architecture restricted organic search rankings for target wellness terms.

  • Zero Footprint in AI Recommendation Engines

    Mellome was absent (0% citation rate) from AI platforms (ChatGPT, Gemini, Perplexity) when prospective buyers searched for clean lifestyle and wellness recommendations.

02

Our Solutions – Real-World Impact

  • High-Conversion Bundle Builder & Fluid UI

    Engineered a bespoke Shopify Plus interface featuring custom React.js quiz modules, visual bundle builders, and a 1-click subscription management portal.

  • Structured Data & Technical SEO Engine

    Deployed dynamic JSON-LD Product, Review, and HowTo Schema across all SKUs, rebuilding URL hierarchies and meta structures to secure rich snippet listings.

  • Generative Engine Optimization (GEO) Strategy

    Authored structured wellness guides, ingredient safety breakdowns, and Q&A content tuned for citation engines and conversational search platforms.

03

The Final Impact

The Result of Precise Architecture

  • Accelerated Digital Revenue & Retention

    A seamless purchasing flow yielded a +205% increase in e-commerce revenue and a +170% rise in organic conversion rates.

  • Dominant AI & Organic Search Footprint

    Mellome established a 61% brand citation rate in AI search responses while expanding top-3 Google keyword rankings by 820%.

  • Optimized Mobile Performance & Speed

    Lightweight frontend tuning reduced page load times to 1.6s and lowered overall bounce rates by 46%.

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Let's talk ecommerce, Shopify & Shopify Plus solutions.

DROPSHIP HUBS helps ecommerce brands build, improve, and grow Shopify stores. We support new builds, migrations, ongoing development, SEO, and conversion optimisation.

Our team can help plan the right approach based on your store, goals, and current challenges.

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