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Chatham Ivy

Engineered By
DROPSHIP HUBS Architect
Project Timeline
6-Week Build
Project Status
Active & Optimized
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The Brief

Chatham Ivy is an elite coastal apparel and lifestyle brand that required a digital flagship transformation. The objective was to modernize its B2C storefront, streamline regional fulfillment, and establish organic dominance across both traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).

  • Shopify Plus
  • React.js
  • Klaviyo
  • Multi-Warehouse ERP Sync
+225%Revenue Growth
-44%User Friction
+65%AI Search Footprint
1.5sPage Load Speed

01

The Challenge

Elevating Coastal Heritage & Overcoming Digital Invisibility

  • High Friction in Mobile Shopping

    High-resolution lookbooks and lifestyle catalogs suffered from slow rendering, leading to a 59% drop-off rate among mobile shoppers.

  • Underperforming Technical SEO for Apparel Terms

    Dynamic seasonal collections lacked structured metadata and clean URL hierarchies, keeping high-intent search terms outside top ranking positions.

  • Zero Visibility in Generative AI Search Platforms

    Chatham Ivy had 0% brand presence across AI platforms (ChatGPT, Gemini, Perplexity) when prospective buyers searched for coastal prep apparel and sustainable luxury styling recommendations.

02

Our Solutions – Real-World Impact

  • Elevated UI & High-Conversion Storefront

    Re-architected the storefront using React.js and Shopify Plus to deliver fluid visual navigation, interactive fit guides, and a streamlined 1-click checkout flow.

  • Structured Data & Technical SEO Engine

    Implemented dynamic JSON-LD Product and Apparel Schema across all active SKUs, establishing structured category hierarchies to secure rich organic search snippets.

  • Generative Engine Optimization (GEO) Strategy

    Curated structured style guides, garment care breakdowns, and brand authority citations optimized for AI discovery and recommendation engines.

03

The Final Impact

The Result of Precise Architecture

  • Accelerated Digital Revenue & Sales

    A seamless visual purchasing experience yielded a +225% surge in e-commerce revenue and a +170% lift in organic conversion rates.

  • Dominant AI & Organic Search Footprint

    Chatham Ivy achieved a 65% brand citation rate across AI search platforms while expanding top-3 Google keyword rankings by 830%.

  • Flawless Speed & Cross-Device Engagement

    Lightweight frontend performance tuning reduced site load times to 1.5 seconds and decreased overall user friction by 44%.

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Let's talk ecommerce, Shopify & Shopify Plus solutions.

DROPSHIP HUBS helps ecommerce brands build, improve, and grow Shopify stores. We support new builds, migrations, ongoing development, SEO, and conversion optimisation.

Our team can help plan the right approach based on your store, goals, and current challenges.

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